How to build your own website strategy
Creating a website without a solid plan is like embarking on a journey without a destination. With our guide in hand, you’ll know exactly what steps you need to take…
FREE resources for purpose-led brands
Is blogging dead? Content strategy for 2026
Is blogging dead? There’s been a lot of buzz online about the decline of blogging, especially with AI-generated content and changing Google algorithms. Some say blogging is dead, but is…
The Conscious Christmas Gift Guide 2025
Buying presents for friends and family is never easy, and 2025 is certainly no exception. Now is a perfect time to give thoughtful, sustainable presents. And what could be more…
Anti Black Friday ideas: 7 inspiring campaigns from ethical brands
What if you didn’t do Black Friday this year? See how brands are skipping the chaos for something more meaningful.
Alternatives to Black Friday for sustainable brands
We’ve roamed the internet and searched around to bring you some marketing ideas this year that don’t involve slashing your prices in case you’re in the ‘boycott Black Friday’ camp.…
The Conscious Christmas Gift Guide 2024
Why not take a moment to browse through our carefully reviewed collection of independent shops selling the very best in vegan, handmade and environmentally conscious gifts?
What can we learn from Jaguar’s controversial rebrand?
Jaguar's recent rebrand has sparked widespread debate and controversy. But what's really behind this bold move by the iconic British brand? Join me as I take a deep dive into…
When is the best time to rebrand your business?
A lot of people come to me with this question. You’ve been thinking about rebranding but when is the right time? Rebranding is a big investment, so it makes sense…
How to calculate and optimise your conversion rate
I’m going to show you how easy it is to calculate your conversion rate for your e-commerce business, how to keep monitoring it, and how to improve it. Find out…
How to index a webpage or blog post on Google
Whether you’ve just launched a new site or made updates, getting Google to notice your content is key to driving traffic. Here’s a short, step-by-step guide on how to index your…
What makes a strong brand visual identity?
Research carried out by Princeton suggests that it takes just 1/10th of a second to form an opinion of someone. This is why a strong visual identity for your brand…
What are brand values and how can you use them to stand out?
Why are brand values important? So far we’ve considered the power of branding, and tone of voice. It’s high time we shone the spotlight on the headliners that are the…
The Ultimate Guide to getting prepped for Christmas 2024 for e-commerce brands
Get prepped for your busiest time of year with our comprehensive guide covering branding, website, PR and marketing for this festive season.
How to develop your brand’s tone of voice
Why is Tone of Voice important? We explore why brand Tone of Voice is an invaluable business tool that often gets overlooked by fledgling businesses.
What is the difference between brand and branding?
When done well, branding will ensure you stand out from the crowd and pull in your dream audience. Branding is the process we go through to build the outward-facing identity…
Two Shoes Creative chooses H’arts in Mind as their new charity partner
At least 5% of Two Shoes Creative’s profits between November 2023 and October 2024 will be donated to this incredible cause.
Emily runs 10k for Herts Young Homeless
In a temporary lapse of judgement between Christmas and New Year, our founder Emily decided it would be a great idea to sign up for a 10k run.
The Conscious Christmas Gift Guide 2023
Why not take a moment to browse through our carefully reviewed collection of independent shops selling the very best in vegan, handmade and environmentally conscious gifts?
Two Shoes Creative chooses WHWR as their new charity partner
At least 5% of our profits between November 2022 and October 2023 will be donated to this incredible cause.
Two Shoes Creative celebrates 3 years
We did it, we survived the terrible twos! Here's a celebration of 3 years in business.
How to set up Google Analytics (GA4) – Beginners Guide
Are you ready to unlock the power of data-driven insights to improve your website?This no-nonsense guide is designed to help you harness the potential of Google Analytics 4. Let’s dive…
The Conscious Christmas Gift Guide 2022
Buying presents for friends and family is never easy, and 2022 is certainly no exception. Now is a perfect time to give thoughtful sustainable presents. And what could be more…
Two Shoes Creative chooses Mind in Mid Herts as their charity partner
At least 5% of our profits between April 2022 and October 2022 will be donated to this incredible cause.
Two Shoes turns two!
Now, let me be vulnerable for a minute here, and tell you that I thought I would give up on this business in January and February of this year.
Guest Blog Post: Mind in Mid Herts for World Mental Health Day 2022
World Mental Health Day 2022 is a fantastic opportunity to continue to have important conversations to help further reduce the stigma and ensure everyone is able to get the support…
The Conscious Christmas Gift Guide 2021
Why not take a moment to browse through our carefully reviewed collection of independent shops selling the very best in vegan, handmade and environmentally conscious gifts?
Two Shoes Creative chooses Watford Women’s Centre as their new charity partner
Watford Women's Centre will receive 5% of Two Shoes Creative’s profits from November 2021 to March 2022.
Training Day with the Green Gazelles Vegan Rugby Club
Green Gazelles have been a client of ours since April, but this was the first time we got to meet some of the team in person.
Two Shoes Creative to do firewalk for charity
Will you sponsor us to face the heat at the Herts Young Homeless Firewalk on Thursday 1st July?
Two Shoes Creative chooses The Little Hog Hospital as their charity partner
The Little Hog Hospital will receive 5% of Two Shoes Creative’s profits from May 2021 to October 2021.
The Conscious Christmas Gift Guide 2020
Why not take a moment to browse through our carefully reviewed collection of independent shops selling the very best in vegan, handmade and environmentally conscious gifts?
Two Shoes Creative chooses Farm Animal Rescue Sanctuary as their first charity partner
The FAR Sanctuary will receive 5% of Two Shoes Creative’s profits from November 2020 to April 2021.
Emily’s story: stepping into something new
As the world celebrated the arrival of 2020 I, like many people, had big plans. New Year, new opportunities, new adventures… Starting an agency was definitely not one of those…
