Membership for creative business owners
Everything you need to get more sales from your website
Your website is actually your best sales tool
It's time to stop dancing for Zuckerberg, and start working on the place that actually gets you sales.
Look, I'm not anti-Instagram, I use it! But Instagram is rented land. You don't own your followers, and your posts have a shelf-life of less than 24 hours.
Your website is an asset you actually own. When it's designed, optimised, and fed with fresh content, it works as your absolute best salesperson.
But how do you do that?
About the membership
Website Strategy Masterclasses
Live Q&A calls
with Emily
Regular Website Feedback
Expert support from Emily
I know firsthand how overwhelming it can feel to juggle client work and marketing all by yourself.
That’s exactly why I created The Two Shoes Toolkit: to give you expert design and marketing backup every single month, without the scary retainer price tag.
Frequently Asked Questions
- Creative freelancers, designers, and illustrators
- Coaches and consultants
- Independent makers, artists, and service providers
(Sorry, this is not for franchisees, MLMs, or dropshippers)
While the strategies apply broadly, charity digital strategy often comes with unique funding and governance requirements.
This membership would work for you if sell products or services like events, training, and merchandise. Sorry, it is not designed for donor fundraising, grant applications, or campaign-based advocacy.
If you're running a charity or non-profit, feel free to drop me a line directly so we can discuss the best way to support your team.
Yes. You don’t need a fancy or finished site, but you do need an active website (on any platform like WordPress, Squarespace, or Shopify) that you can review, edit, and optimise as we go.
It doesn’t matter! Whether your site is built on WordPress, Squarespace, Shopify, or something else, the strategies we cover focus on visual strategy, conversion design, structure, and user experience. Where technical platform specifics do come up, I have experience across a lot of website platforms so can help you.
As much or as little as you need. You can get immense value from just 1–2 hours a month by dropping into a live call, participating in Feedback Fridays or watching a masterclass.
I run at least 10 masterclasses a year. Every session focuses on a practical, high-impact topic across website strategy, SEO, or conversion design and has a replay available.
They run fortnightly, with days and times rotated (mixing mornings, afternoons, and different weekdays) so that everyone gets a chance to attend live regardless of their schedule or time zone.
Every week, you can send one page of your website (or a piece of sales copy, a landing page, or a new layout) to a dedicated inbox.
On Friday, I’ll review what you sent and reply directly with personalised, actionable feedback via email or an audio voice note – giving you clear, practical tweaks you can make straight away without having to wait for a live call.
Turn your website into a sales machine!
Let's stop pouring all your energy into Instagram and start optimising the thing that actually brings in the money.
