Manuka Media Website Design
Role: Website strategy, UX/UI design and web development Client: Manuka Media (Founder & CEO: Rosalia Lazzara-Tilley) Industry: Social media and…
Websites for charities
Your website needs to work seamlessly for the person seeking urgent support, the donor deciding where to give, and the volunteer looking to lend a hand. I build custom, accessible charity websites and provide full training to your team so you're empowered going forward.
Some of our lovely charity clients
Hi, I'm Emily
I’m a design specialist with over 14 years experience. I'm proud to have worked with brilliant charities and non-profits on everything from brand identities and websites to campaigns and internal comms.
But I don't do it alone! I work alongside a trusted network of talented creative freelancers across multiple disciplines, managing your projects from start to finish to get the very best results for your cause.
Our charity branding services
Research & Discovery
We start by exploring who you serve, what is working, and where your current site is falling short. We'll also look at other charities in your sector and how we can differentiate.
- What are your core organisational goals for the next 3 to 5 years, and how should your site support them?
- Who are your primary audiences, and what are their specific needs when they arrive on your site?
- What do your current website analytics tell us about user behaviour and drop-off points?
- How are other charities positioning themselves, and where can your cause stand out?
Research ensures every design and structural choice is driven by real user data and strategic goals rather than guesswork, giving your project a rock-solid foundation.
Website structure and user experience design
We design clear, logical pathways so every visitor finds exactly what they need without getting lost or overwhelmed.
- What is the simplest sitemap structure to organise your services, resources, and impact?
- How do we guide a vulnerable person to urgent help in as few clicks as possible?
- What journey does a potential donor or funder need to take before feeling confident enough to give?
- How should we structure each page and what content do we need?
If your website is confusing to navigate, people leave. Making sure we have a clear structure before we build saves time and protects your budget.
Look and Feel
We create modern, accessible visual designs that reflect your mission, build trust, and welcome every visitor.
- How do we translate your brand identity into a warm, professional website?
- Does your colour palette meet WCAG accessibility standards for contrast and legibility?
- How will your site adapt seamlessly across mobile phones, tablets, and desktop screens?
- How do we use typography, imagery, and visual hierarchy to make dense information feel approachable?
Accessibility isn't optional for charities. An inclusive, beautifully designed site ensures everyone, regardless of device or ability, can access your support and trust your cause.
Search Engine Optimisation
We optimize your site’s technical setup and content so search engines understand your cause and connect people directly to your services.
- Which search terms and phrases are service users, donors, and supporters using to find help or charities like yours?
- How do we structure your pages, headers, and metadata to help Google index and rank your content effectively?
- What technical SEO improvements (like site speed, mobile usability, and clean code) does your platform need to perform at its best?
- How do we structure local or regional content so people in your community find your support first?
If people can't find you on Google, they can't access your support or donate to your cause. Strategic SEO ensures your charity shows up at the exact moment someone is actively searching for help, guidance, or a cause to support.
Content strategy and writing
We help you turn complex policy, service details, and sector jargon into clear, compelling copy that moves people to act.
- How do we translate complex charity terminology into plain, welcoming English?
- What key messages need to feature on your homepage to explain your impact instantly?
- How do we write calls to action that motivate donors, volunteers, and partners to get involved?
- Does your website copy maintain a consistent tone of voice across every page?
Great design needs clear copy to convert visitors into active supporters. Strategic copywriting communicates your social impact quickly and inspires people to support your mission.
Website development
We build your site to be fast, secure, and completely hassle-free, taking the technical stress off your plate so you never feel left in the dark.
- What website platform will give you the best features within your budget?
- Which donation platform (e.g., JustGiving, Enthuse, Stripe) provides the lowest friction for your donors?
- How do we connect your contact, volunteer, and sign-up forms directly to your CRM or email platform?
- What custom blocks or page layouts will your team need most often for news, events, or service updates?
Web builds have a reputation for being stressful. Choosing the right technical setup up front means you get a painless build process, zero surprise costs, and a website that actually does what you need it to do.
Training
We make sure your team feels fully confident managing, editing, and updating your new site going forward.
- Who on your team will be updating content day-to-day, and what level of guidance do they need?
- What specific tasks (like adding news, updating staff profiles, or creating campaign pages) need dedicated training?
- How do we structure your custom video tutorial library so new staff and volunteers can onboard easily?
- How do we set up editing permissions so your team can publish updates without accidentally breaking page layouts?
Charity teams need to stay agile. Equipping your staff with clear knowledge and custom video resources ensures you can launch campaigns and manage content internally without paying ongoing developer fees.
Website hosting and maintenance
We keep your website safe, fast, and fully supported so you never have to worry about downtime or security threats.
- What level of hosting performance and server security does your website require?
- How often should backups, software updates, and security scans take place?
- What process will we use for technical support if something unexpected happens or needs fixing?
- How will we monitor page speed and core performance on an ongoing basis?
A charity website needs reliable upkeep to stay safe and accessible. Proactive maintenance gives your leadership team complete peace of mind, protecting user data and keeping your site running 24/7.
Designed to get employee and board buy-in
A successful charity website project requires far more than just great visual execution – it's also about structured communication and buy-in at every level.
I understand the mechanics of charity governance, regularly presenting strategic concepts to boards, trustees, and steering groups while managing complex feedback.
From initial consultation through to final sign-off, I handle the project management end-to-end. You get a calm, structured process that respects your internal governance, protects your timeline, and gives your board complete confidence in the final direction.
Recent projects
Herts Tuition
Herts Tuition is an online and in-person tutoring business for KS2–KS4 children. We created them a bespoke WordPress website with…
Emily has a great understanding of the non-for-profit sector and Herts Young Homeless have really benefitted from working with her. Emily created a new name and visual ID for one of our new services - pleasing multiple diverse stakeholders, reworked our brand guidelines and created multiple clear and engaging resources for parents and young people.Emily confidently presented to our board and is not intimidated by difficult questions. Emily draws on the expertise of others where needed and can introduce you to network of useful marketing and digital contacts who will enhance your project.
Caroline, Herts Young Homeless
We are absolutely delighted with our new Shop & Drop website. It’s so easy to navigate and makes it really clear what our charity does. Our logo is beyond what we were hoping for, as we had a tight deadline. Emily remained unflustered, professional and approachable throughout. I couldn’t recommend Two Shoes Creative more highly.
Rosie, Shop & Drop
"Emily was amazing to work with. She really took the time to understand our charity and what we wanted from our new website. She was responsive and creative with lots of helpful suggestions. I wouldn’t hesitate to recommend her."
Cath, Citizens Advice North Herts
"Working with Emily was amazing - we are all so happy with the final designs and strategy. The whole team really enjoyed the project and we will definitely be using Two Shoes Creative again. Highly recommend."
Phil Evans, Colab-8
Book a consultation
I would love to have the opportunity to find out more about your charity and potential branding project.
Just use the calendar below or email me on hello@twoshoescreative.co.uk to arrange an intro call.
