Care Home marketing

Your trusted partner for marketing your care home

Whether you are are just starting out, or an established business, we can help

We work hard to find out what your business needs and create design and marketing materials that will help you reach your short-term and long terms goals.

Let's create memorable branding that stands out

Let's create a website that does your business justice

Let's create marketing that

Your Strategy and Creative Partners

We love harnessing our enthusiasm for brands and uniting it with our guiding passion to ‘do the right thing’ and ultimately deliver projects that are good for the world we live in.

Drawing on over five decades of combined experience across a multitude of brands, including Domino’s, Orange, National History Museum, Change4Life, HJ Heinz and Coca-Cola, we’re UK-based, vegan and vegetarian-owned, and endeavor to operate our business as ethically and sustainable as possible.

Emily Jones

Emily has been running her own design business for a number of years – working on branding and digital transformation projects. However, lockdown caused her to re-assess the kind of work she wanted to do – and after realising Suellen had the same goals – Two Shoes was born.

Suellen Morris

Suellen has over 20 years brand marketing experience across corporate and SME’s including brands such as Orange, Screwfix and Domino’s. The time, for a number of reasons, felt right to use that knowledge to support brands that aim to make a difference.

A wealth of experience

Something about our experience

Branding Packages

We will build your own package to suit your Care Home’s needs. See below for an idea of price. 

Logo only

From £450
  • 3 logo ideas
  • Chosen logo idea adapted with 2 rounds of further development
  • Final logo provided to you in multiple formats: icon only, horizontal and vertical

Logo + Style

From £850
  • Everything in the Logo Only Package
  • + Colour palette, typography and tone of voice guide
  • + Brand book with a guide on how to use your new brand

Logo + Style + Comms

From £1250
  • Everything in the Logo + Style Package
  • + 3x launch comms. Choose from: social media cover photos, business card, social media post, letterhead template, or similar
  • + 6x Canva templates

Website Packages

We will build your own package to suit your Care Home’s needs. See below for an idea of price. 

Bronze Package

From £950
  • 5 page website built in WordPress
  • 4 hours of writing support
  • SEO optimisation
  • Website updates training

Bronze Package

From £950
  • 8 page website built in WordPress
  • 6 hours of writing support
  • SEO optimisation
  • Website updates training
  • + 1x Bespo

Bronze Package

From £950
  • 5 page website built in WordPress
  • 4 hours of writing support
  • SEO optimisation
  • Website updates training

DIY Marketing Packages

Looking to manage your marketing yourself but need to know the direction to take?

Strategy Only

From £450
  • Desk research ahead of our workshop
  • Half day workshop to discuss and explore your business needs and determine your marketing strategy
  • Document containing your marketing strategy

Strategy + Planning

From £750
  • Everything in the Strategy Only Package
  • + 6 month marketing calendar
  • + Marketing channel recommendations
  • + Campaign and content ideas

Strategy, Planning + Templates

From £950
  • Everything in Strategy + Planning Package
  • + Social Media Cover Photo template
  • + Social Media Ad Template
  • + 5x Social Media Post Templates

Managed Marketing Packages

We are your remote marketing department

Moderate Impact

From £450 per month
  • Monthly status calls
  • 4 social media posts
  • 2 hours of partnership building
  • 2 hours of ad management

High Impact

From £700 per month
  • Bi-weekly status calls
  • 6 social media posts
  • 2 hours of partnership management
  • 4 hours of ad management

Maximum Impact

From £950 per month
  • Weekly status calls
  • 12 social media posts
  • 4 hours of partnership management
  • 6 hours of ad manangement