Episode 1: What is branding?

on purpose cover 2
Episode 1: What is branding? 2

14 June · Season 1 · Episode 1

What is branding?

By Emily Jones

Welcome to the first-ever episode of On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands and websites for purpose-led businesses, charities, and impact startups. In this debut episode, we dive deep into the heart of what we do: branding. Many people think branding is just about having a logo, some colours, and a nice font. While those elements are important, they are just a small part of a much bigger picture. True branding is about creating an entire experience for your customer, encompassing your philosophy, values, and the way you make your customers feel.