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Brand Values: What are they and why are they important?

So far we’ve considered the power of branding, and tone of voice. It’s high time we shone the spotlight on the headliners that are the “Brand Values”: 64% of consumers say that sharing the same values with a brand is the primary reason they have a relationship in the first

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What is Branding?

In the first instalment of the Branding series, we tackle the big question: what is branding? And more importantly, what on earth has it got to do with cooking?
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